What would go through refrigerated cold room Suppliers

Let's say you're at your office and you're working away. Your phone rings and someone says, Hello, my name's Mark. I'm with Financial Solutions. We offer a broad array of financial solutions. Do you have a few minutes?

What would go through refrigerated cold room Suppliers your mind when you hear this pitch? Probably the same thing your prospects are thinking when they get a cold call from you. In other words, How can I get this person off the phone as quickly as possible?

This isnt exactly the response youre hoping for when you make cold calls. Its what I call The Wall, and its the usual reaction to any sales calls you make in the usual way.

So how can you avoid triggering this reaction? By turning your focus away from what you have to offer, and instead focus on the other persons world. When you do this, people respond much more positively because youre focusing on them first, not on your product or service.

Here are three good ways to step into the world of your prospect and avoid triggering The Wall.

1. Focus on a Problem You Can Help Someone Solve

Find a specific, real problem that your prospect is experiencing. When you do this, others sense that youre there to help them solve a problem not sell a product.

For example, if youre in the coaching industry you might say, Im just calling to see if your company is open to the idea of using coaches to improve employee performance.

Now youve stepped into their world, and youre outside your own personal sales agenda. This means youll experience The Wall much less. Prospects will be more open to exploring along with you whether your product or service can help them solve a problem.

2. Sidestep the Intrusive Feel of a Cold Call

There are many ways a cold call can feel intrusive to another person. The way you begin the conversation is a big one. If you begin a cold call by immediately talking about yourself and what you have to offer, this forces the other person to step out of their world and relate to your world. And this feels like an intrusion or at least an interruption.

So stop for a moment and think about how to begin your cold call in a way that invites a real conversation. You might use the phrase, Maybe you can help me out for a moment? The response is usually something like, Sure, how can I help you?

Then you can continue with something like, Im just calling to see if youre still having difficulties with unpaid invoices, and if youd be open to exploring new ways to solve this problem.

Now youre talking about them, which feels much less intrusive, and The Wall isnt as likely to be triggered.

3. Speak Normally

Artificial enthusiasm often feels overbearing to other people, and they usually respond by putting up The Wall.

My suggestion is very simple. Just be yourself. Most people respond well to another human being, being human. A normal speaking voice while cold calling invites a real connection, and feels more inviting to the person youre talking with.

When you avoid triggering The Wall, youll find that people will be much more open to talking with you and discovering whether your product can help them solve a problem.